It’s a good idea to start with the tried-and-true days and times we discussed above.
Best time to post on instagram on a monday how to#
(More on that below.) How to Find the Best Time to Post on Instagram for Your Brand morning commute hour and 5:00 p.m.), meaning you need to be uber-specific with your Instagram posting schedule to hit those sweet spots – while keeping time zones in mind. These times fall close to the best times to post (the 8:00 a.m.to 9:00 a.m. hour that Hubspot suggests avoiding, Latergramme found that the worst time slots to post are 9:00 a.m. What about the worst? Hubspot found that Sunday posts get “very low engagement” compared to other days of the week, and both Sprout Social and Latergramme also found that Sunday gets the least love. We’ve already established that the best days to post on Instagram are weekdays: Mondays, Wednesdays, and Thursdays. A lot of people think that simply posting to Instagram in the evenings and over the weekend is the best strategy for getting the most engagement, but that’s not actually true. Where there’s the best time, there’s also the worst time. What’s the Worst Time to Post on Instagram? You can use these times as your starting point, but measure the results and adjust your strategy accordingly as you discover the time when your followers are most engaged with your posts. and 8:00 a.m., so you’ll want to put video content on a different schedule.
Don’t forget that videos get the most engagement between 9:00 p.m. It’s also worth experimenting with Wednesdays, Thursdays, and Fridays between 9:00 a.m. Our take? You can expect to get better engagement on Mondays, Wednesdays, and Thursdays, at a few different times of day: hour on Tuesday through Friday also tend to get good engagement.Ĭonfused yet? As you can see, there’s really no one-size-fits-all. In Sprout Social’s analysis, posts get moderate-to-high engagement on Wednesdays, Thursdays, and Fridays during the day, from 9:00 a.m. Sprout Social did a similar analysis and found that the Instagram posts tend to get the most engagement on: Latergramme, a service that lets users manage and schedule Instagram posts, analyzed 61,000 posts to find out when they get the most likes and comments and found Wednesdays to be the best day (although not by much). (Turns out that watching Instagram videos at the office isn’t something many people do. If you’re posting videos, though, you’ll want to schedule those posts between the hours of 9:00 p.m. Some brands – not all – also find that Instagram posts do well during the Monday morning commute, between 8:00 a.m and 9:00 a.m. Hubspot found that Mondays and Thursdays are generally the best days to post on Instagram, at any time of day, other than between 3:00 p.m and 4:00 p.m. Awesome news, right? You can post on IG every day of the week! Not so fast. But when do people use Instagram? According to the Pew Research Center, half of Instagram’s users use the app every day. The best time of day to post on Instagram is the time when most of your followers are online, obviously. What’s the Best Time of Day to Post on Instagram? In the current state of affairs, these tips will help you get the attention that your IG posts deserve. Instagram’s algorithm pays attention to how much engagement your posts get and how quickly users engage with them, so you should find that sweet spot to increase your visibility.
If you’ve found the prime time to post your content, don’t hang up your hat just yet – you have to stay on top of those algorithm changes by testing, measuring, and refining your strategy (lather, rinse, repeat). Like all social platforms, Instagram uses a dynamic algorithm that changes from time to time, making things a bit more complicated. It’s a good starting point, but you still need to experiment by testing out different posting schedules to figure out what works best for your brand and followers. Even though many studies show that certain days of the week and time of day are generally better, the standard practice doesn’t always work for your brand.
But here’s the thing: the best time to post isn’t necessarily the same for every brand. Posting on Instagram at the right time is just as important as the quality of your posts. You put tons of work into creating amazing Instagram posts and images to capture the attention of your followers (and get more of them), but even the best-crafted posts will flop if you’re not picking the best time to post on Instagram.
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